Monthly Archives: February 2012

Hydropackulicity in Motion

Hydropackulicity for Whitney Houston

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Holy Hydropackulicity Batman, my mouse scroll ball works again!

I’ve been in Hydropackulicity hell after my Mac’s mighty mouse scroll ball stopped working after about a year. You know, the dust and gunk that gets in there, and turns your mouse an icky shade of green that seems to grow like an erie lifeform on sides of your beautiful, white mighty mouse and mucks it up? When my work mouse quit after about a year, the company just replaced it. Well, I didn’t want to spend extra money for my home Mac, so I tried several suggestions with mixed results.

Some describe how to open up your mighty mouse to clean it. I was afraid I would break it beyond repair. Some said use a damp cloth. While this may work for cleaning the exterior of the mouse, it isn’t a good idea for the scroll ball because you don’t want moisture inside the scroll mechanism. Or lint.

Next I tried a Vigorous scrubbing with a toothbrush (a new one) while holding the mouse upside down. This was a lot of work scrubbing and moving the mouse around while holding it upside down, but it did work for a little while and then worked erratically again. Horrible Hydropackulicity, foiled again!

Have you heard of the Magic Eraser? It’s a Mr. Clean product usually used  on walls and floors. You will find it in the household cleaner section of your store. It looks like a dense foam sponge and is lint free. Actually, I used an even cheaper store brand. The instructions say to dampen it, but I used it dry and it worked like a charm! I just went back and forth over the scroll bar several times. Great Hydropackulicity — my mouse works again!

If you like this tip, please link to this post, or tweet.

Improve Your SEO

Making your websites Google friendly is one of the most important ways to get noticed among the crowd of websites clogging the internet. Why Google? Because the All Powerful Google controls over 90% of the web search traffic, so it only makes sense to base your SEO strategies with Google in mind. Google uses certain algorithms to determine page ranking and they are kept as secret as the recipe for Coke.

While Google doesn’t divulge exactly how it ranks websites, there are a few ways to help your website obtain a higher ranking. Creating a quality website will help you obtain the optimum top positions in searches.

Google uses PageRank, a numerical value representing the importance of a page of the web. PageRank matters because it is one of the factors determining a page’s ranking in search results. You can determine your website’s page rank by using one of the many ranking tools available online. I like http://www.prchecker.info, where you can check any website ranking quickly by entering the url of the site you wish to check. You can also use the tool to install page rank icon buttons on your site.

Ways to improve your Google website ranking:

Page Links

Relevant, quality, inbound links can affect page ranking. Quality links are freely-volunteered, and merit based. The more popular the site, the better. When one page is linked to another page, it is like a vote casted. Google calculates the importance of a page by the number of votes cast, and also the importance of the page casting the vote.

Not all links are counted the same by Google. The algorithms filter out links from known link farms. Only link to quality, non-spam sites. Page rank calculation can become very complicated. Rank seems to depend on the PageRank of the page linked to yours, in addition to the number of links on the page. The greater the number of links on a page, the less PageRank value your page will receive from it.

Be descriptive in the words you use in your links. These links can be used as a way to emphasize keywords. Instead of saying “click here”, say “Read more about Hydropackulicity”.

Title Tags

Giving your page a descriptive title in your <title> tag is necessary for good search results. Google uses the title to display search results as a link to your site. No one is going to bother with a link called “untitled”. Keywords in a title carry more weight than keywords in the body text. The title is most important for users because Google search results list the title first. The title should be appropriate to the page content.

Keyword Phrases

Don’t just focus on single keywords, use keyword phrases. Stick to one subject per page, and one keyword phrase per page. The phrase should be clear, so that it is easy to search and easy to read. Keyword “density”, or how often the keyword or phrase is used, is important, but don’t try to trick the search engine by repeating the word over and over or making the text “invisible”. Trying to trick Google could get your website banned.

Good Content

Having well-organized pages that are coded well with good content can be a benefit to page ranking. Well designed pages become popular, which tends to rank sites higher. Use <alt> tags on your images for accessibility and it is another way to add keywords where Google can see them.