Category Archives: page rank

Hydropackulicity Helps Meet Goals

In setting up this blog website for the Hydropackulicity Contest I have met several goals:

  • Learned more about blogging and using a WordPress site as a website.
  • Posted over 15 articles. I love the way WordPress encourages you to get to the next level!
  • Brought my website to page one on Google search for keyword Hydropackulicity.
  • Learned some tricks and tips for good SEO. SEO requires constant attention to keep top ranking with the ever-changing web. But sometimes it still seems like page rank is random.
  • Practiced and improved my writing and research skills.
  • Tried using Twitter, Facebook, Pinterest and other social networks as marketing tools.
  • Tested several sites with Google Analytics, Google Webmaster Tools. Google is awesome!

Seo for WordPress Revisited

So I was wrong.

I apologize for some misinformation in my previous post (Hydropackulicity Contest draws near 5/7/2012)

It looks like using keywords, tags and category heads have little effect on your page rank for Google. According to my instructor, Categories and Tags in WordPress sites are more for organizational structure to help your readers follow their interests in your posts.

Don’t get me wrong – tags are a good thing. When used properly, Categories are like a file cabinet drawer where you file documents under a topic. Tags are more like a keyword that help people find and cross-reference your posts.  Using alt tags for your images is also helpful for search engines to index your images.

Having useful content, blogging often and developing your blog over time will help you optimize your WordPress site for the Google search engine.

Here are more tips for optimizing your website, especially a WordPress Website:

  • Make sure your default Permalink settings are helpful to your readers. The default setting, http://yourdomain.com/?p=123, is not very useful and you lose the value of keywords in the title of your post or page. This is often overlooked, but easy to change. Try this: select the custom option and set the format to /%postname%/ or /%category%%postname%/. Add the category if you have been  diligent in naming your categories using your main keywords. Otherwise, just use the post name and make sure you use keywords in their titles.
  • Make sure your privacy setting allows search engine indexing when your site goes live. Go to the WordPress “Settings/Privacy” in your dashboard and set your blog visibility to “I would like my blog to be visible to everyone, including search engines (like Google, Bing, Technorati) and archivers”. Also make sure your robots.txt file isn’t set to block the search engine bots.
  • Verify your site with Google using Webmaster Tools. You then add a verification code to your header file which gives the search engine a way to verify site ownership and then you can gather useful information for your site. Once your site is verified, you can install the Google (XML) Sitemap plugin and activate it. All the major search engines will provide information on your site such as keywords to find your site, incoming links to pages, broken links and other useful information for your site. Using Google Analytics will also help to give you useful information on how visitors use your site and which pages are more popular so that you can create a better experience for the user.

I hope this clarifies SEO.

Pinterest with Hydropackulicity

I have been hearing so much about a site called Pinterest lately.

Pinterest is an online pinboard where you can share and organize the things you love. The site was launched in March 2010 and by March 2012, it moved up to number 4 in social networks, ranked by number of visits, according to Hitwise.

I think this is a great idea for a collector like me. It’s a fun way to organize all the stuff I love on the web without making a ton of bookmarks that you can’t remember who they are or why you saved them. I love to collect recipes, scrapbook and card ideas, crafts and more. Lately my interests have been more involved with web design, collecting tutorials, fonts, photoshop brushes and other freebies. I think this will be a great way to organize and collect those kinds of things, and boy, do I need to get organized.

You can “pin” many types of items: photos, videos, discussions and more. Pins can then be grouped into “boards” to organize by theme.  Pinterest can be accessed by adding the “pin it” button to the desktop bookmark bar. The nice thing about this is when you pin an item from a website, it grabs the source link to give credit to the original creator. You can also pin with “follow me” and “pin it” buttons added to your personal website or blog pages, and the Pinterest iPhone application available through the App Store.

My Hydropackulicity meter turned on as I had a great thought—this could be another great marketing tool via social media and possibly a way help get a higher page ranking for my site. It definitely helps retailers advertise products when people pin items. I am going to explore Pinterest further.

Happy Hydropackulicity!

Improve Your SEO

Making your websites Google friendly is one of the most important ways to get noticed among the crowd of websites clogging the internet. Why Google? Because the All Powerful Google controls over 90% of the web search traffic, so it only makes sense to base your SEO strategies with Google in mind. Google uses certain algorithms to determine page ranking and they are kept as secret as the recipe for Coke.

While Google doesn’t divulge exactly how it ranks websites, there are a few ways to help your website obtain a higher ranking. Creating a quality website will help you obtain the optimum top positions in searches.

Google uses PageRank, a numerical value representing the importance of a page of the web. PageRank matters because it is one of the factors determining a page’s ranking in search results. You can determine your website’s page rank by using one of the many ranking tools available online. I like http://www.prchecker.info, where you can check any website ranking quickly by entering the url of the site you wish to check. You can also use the tool to install page rank icon buttons on your site.

Ways to improve your Google website ranking:

Page Links

Relevant, quality, inbound links can affect page ranking. Quality links are freely-volunteered, and merit based. The more popular the site, the better. When one page is linked to another page, it is like a vote casted. Google calculates the importance of a page by the number of votes cast, and also the importance of the page casting the vote.

Not all links are counted the same by Google. The algorithms filter out links from known link farms. Only link to quality, non-spam sites. Page rank calculation can become very complicated. Rank seems to depend on the PageRank of the page linked to yours, in addition to the number of links on the page. The greater the number of links on a page, the less PageRank value your page will receive from it.

Be descriptive in the words you use in your links. These links can be used as a way to emphasize keywords. Instead of saying “click here”, say “Read more about Hydropackulicity”.

Title Tags

Giving your page a descriptive title in your <title> tag is necessary for good search results. Google uses the title to display search results as a link to your site. No one is going to bother with a link called “untitled”. Keywords in a title carry more weight than keywords in the body text. The title is most important for users because Google search results list the title first. The title should be appropriate to the page content.

Keyword Phrases

Don’t just focus on single keywords, use keyword phrases. Stick to one subject per page, and one keyword phrase per page. The phrase should be clear, so that it is easy to search and easy to read. Keyword “density”, or how often the keyword or phrase is used, is important, but don’t try to trick the search engine by repeating the word over and over or making the text “invisible”. Trying to trick Google could get your website banned.

Good Content

Having well-organized pages that are coded well with good content can be a benefit to page ranking. Well designed pages become popular, which tends to rank sites higher. Use <alt> tags on your images for accessibility and it is another way to add keywords where Google can see them.